Trainspotting Task 2:Marketing

Analysis of the poster

Denotation

• The five main characters occupy most of the space



• The man in the middle is pointing at the audience
  


• There is no colour except from the block where the title is



• Each of the people have an absurd expression on their face

Connotation

• The five characters all have an equal amount of space on the poster which is suggestive that they are all an equal part of the storyline,they have blame in the direction of the storyline.
  

• The gesture of the man in the middle is a good way of engaging the audience into the poster,it's as if he is pointing at the audience saying 'you' which draws them in and makes them curious to know more and want to watch the movie.
  

• The dull use of colour is symbolic to the film itself it suggests that their is an absence of colour in their lives (it is dull).The only use of colour is clever because it is bright and it highlights the title making sure the audience remember the name of the film.

• The characters personality is seen in this poster as they all have a different facial expressions and body language and it suggests the chaotic nature of the film.

The poster tells us that the film is far from ordinary, it grabs your attention as you are immediately drawn to what the character's are doing.It is successful in enticing us as an audience as it makes you wonder what the film is going to be about it excites us because the message that the character's portray is that their is a lot of depth to the film.The poster helps make it distinctive that the film will only be appreciated by an audience of a mature age as it's marketing method which is to make the audience think and become curious requires you to look at the poster's hidden depth and be interested and able to understand what it may entail.

Analysis of the Trailer

The trailer is narrated by what seems like the main character Mark Renton who introduces himself 1st .The trailer consists of Mark introducing each character one by one in a sequence which they are most significant in from the film and then is frozen whilst he introduces them by name. The trailer is based on several rhetorical questions asked by Mark who is without a doubt talking to us as an audience,this is very effective in keeping the audience engaged with the trailer.The action in the trailer is accompanied by up beat non-diegetic music which builds up tension and excites the audience.At the end when Mark has completed introducing everyone he takes the trailer to its climax which left effectively at the end he boldly states 'choose your friends,choose your future,choose life' this grabs the audience's attention and takes them back a bit.

The trailer gives the audience a real taster of what the movie is going to be like as actual scenes from the film are included this is an effective method of keeping the audience interested it builds them up to a climax and then just shuts them down which makes the audience by that point desperate to see more and go and watch the movie.The trailer suggests that the film is about 5 people who know each other as they are from the same walk in life.The themes that are made apparent in the trailer are: crime,sex,drugs,friendships and relationships and violence.
The trailer tells us that the film requires an intellectual understanding which suggests its targeted at an audience of a mature age.The music was particular effective because it was very fast and upbeat which excited the audience and suggested that movie could possibly do the same the whole way through.